Designer - Dreamer - Doer
addieruthellison@gmail.com
Album Redesigns
Services: UX/UI Design, Web Design, Wire framing, Brand Identity
Project Description:
This project focused on redesigning the Appalachian Wildlife Refuge website to create a more intuitive, accessible, and user-friendly experience. The goal was to improve site navigation, information hierarchy, and overall usability while maintaining the organization's mission of wildlife rehabilitation and conservation. Through research, wireframing, and interface design, I developed a refreshed digital experience that made it easier for users to learn about the refuge, access resources, and support its work.
Reflection
This project was especially meaningful because it was my first time designing a website from the ground up. Through the redesign of the Appalachian Wildlife Refuge website, I gained hands-on experience with user experience design, information architecture, wire framing, and interface design. The process taught me how to think strategically about user needs while creating a visually engaging and functional experience. Looking back, this project sparked my interest in digital and UX design and gave me a strong foundation for future web projects.
Original Website: https://www.appalachianwild.org/
Process:
01. Research
Evaluated the existing website to identify usability issues and opportunities for improvement.
02. Strategy
Organized content and developed a clearer site structure to improve navigation and accessibility.
03. Wire framing
Created wireframes to map out user flows and page layouts.
04. Design
Designed updated interface screens focused on clarity, usability, and visual consistency.