Designer - Dreamer - Doer
addieruthellison@gmail.com
Addie Ellison
Album Redesigns
Services: Brand Identity, UX/UI Design, Iconography, Website Design
Glow Theory is a conceptual skincare brand and e-commerce experience designed from the ground up. The project involved creating the brand identity, website design, user experience, and a custom icon system.
Starting with wireframes and user flows, I developed a seamless shopping experience focused on simplicity and self-care. Through soft colors, refined typography, and thoughtful layouts, I created a cohesive digital experience that balances beauty and functionality.
From the branding to the final website mockups, every element was designed to help users discover products, build routines, and connect with the Glow Theory brand.
Project Description:
To strengthen brand consistency, I created a custom set of icons tailored to Glow Theory's visual identity. Each icon was designed to be both functional and reflective of the brand's clean, elevated aesthetic.
To create a cohesive brand identity for Glow Theory, I designed a primary and secondary logo system, curated a soft, nature-inspired color palette, and selected typography that balances elegance with readability. These elements work together to communicate the brand's values of simplicity, trust, and intentional self-care.
To ensure a seamless experience across devices, I adapted the website design for mobile, creating responsive layouts that maintain both usability and visual consistency.
To bring the Glow Theory experience to life, I created an interactive prototype that demonstrates key user journeys throughout the website. The prototype showcases navigation, product discovery, routine building, and purchasing interactions, allowing users to experience the flow of the site before development. By simulating real user interactions, the prototype helped validate design decisions and ensure a seamless, intuitive experience across both desktop and mobile platforms.
Through Glow Theory, I transformed a conceptual skincare brand into a cohesive digital experience, combining branding, UX/UI design, custom iconography, responsive layouts, and prototyping into a unified final product.
Reflection
Custom Icon Set:
Services: Brand Identity, UX/UI Design, Iconography, Website Design
To ensure a seamless experience across devices, I adapted the website design for mobile, creating responsive layouts that maintain both usability and visual consistency.