Designer - Dreamer - Doer
addieruthellison@gmail.com
Album Redesigns
Services: Print Design, Social Media Design, Marketing Collateral
Project Description:
Created through Live Oak Communications, Elon University's student-run strategic communications and design agency, this project involved developing marketing materials for Olde Forest Racquet Club in Burlington, North Carolina. Working directly with a real client, I designed postcards, flyers, and social media graphics to promote club events, programs, and member engagement. The project provided hands-on experience balancing client needs, brand consistency, and effective visual communication across both print and digital platforms.
Process:
01. Research
Reviewed project goals, club messaging, and promotional needs.
02. Design
Created postcards, flyers, and social media graphics that aligned with the club's brand and communicated information clearly.
03. Refine
Incorporated feedback from the client and Live Oak team to strengthen the final designs.
04. Deliver
Prepared final assets for both print and digital use.
Postcard Designs:
Instagram Carousel Post
Flyer Designs:
This project gave me valuable experience designing for a real client through Live Oak Communications. Working across multiple formats—from postcards and flyers to social media graphics—helped me strengthen my ability to adapt designs for different audiences and platforms while maintaining a consistent visual identity. Through client feedback and revisions, I learned the importance of balancing creativity with clear communication and practical marketing goals.
Reflection
Services: Print Design, Social Media Design, Marketing Collateral
